Fusun Fidan, Director – Smart N Digital Marketing Ltd, is a digital marketing & comms expert who has had an ever-growing ambition for difference-makers in digital and social. Fusun has a unique expertise in developing and implementing multi-channel marketing and brand communication strategies at a global level, managing ROI-focused digital marketing campaigns and fast-paced multinational projects across a variety of digital platforms.
Fusun led a wide variety of marketing and business development projects in different industries from games, digital publishing and eCommerce to non-profits. She was involved in many successful projects with local and international brands such as ICO Partners, Sony PlayStation, Ideas Britain, Publicis Healthcare Communications Group,Astra Zeneca, AXA Investment Managers and British Council.
As a commercially driven and a digital savvy marketing expert with a creative flair and passion for digital & social; she focuses on analysing recent trends in digital, interpreting data and technical concepts into business/commercial ideas, implementing strategic digital marketing plans for growth, expansion and acquisition and understanding effectiveness & limitations of various digital marketing channels and techniques.
She currently works as a consultant and helps her clients tackle their digital challenges and meet their business objectives via digital channels.